Last Thursday ~25 Atlanta-based talent branding professionals gathered for the first local chapter meeting of The Talent Brand Alliance, representing companies like Delta Air Lines, RaceTrac, T-Mobile, Unilever, Cox Enterprises, NCR and more!

Inspired by attending the Talent Brand Summit this past June, I wanted to capture the energy and enthusiasm of the employer brand and recruitment marketing community present at that event on a local scale, and Kristen Gittings, my partner in planning, wanted to expand her small group lunch of practitioners to a network of leaders — so that’s exactly what we did.

In true Talent Brand Alliance fashion, the center of the event was knowledge exchange and relationship building. We formatted the meeting after a Lean Coffee, a structured but agenda-less meeting, where participants gather, build an agenda, and begin talking. Conversations are directed and productive because the meeting agenda is democratically generated. This resulted in: 3 topic ideas per attendee, 3 up-votes per attendee, 3 final topics and 3 rapid-fire rounds of ideation. Between the activity, attendees enjoyed light bites and conversation.

Video Credit: Friendly Human

Thank you to our pals Recruitics and Friendly Human for your support, and to everyone who came out; this event would not have been possible without your collective belief in our mission!


If you’re a local Atlanta employer brand or recruitment marketing practitioner and want to attend our next meeting in late January/early February 2019, give me a shout at

Interested in starting a TBA chapter near you? Hit up

About Talent Brand Alliance:

We believe that employer branding and talent attraction professionals have a passion for creating a sense of community for employees at their respective companies. We take this passion and apply it to the growing ecosystem of talent branding professionals to empower learning, sharing and networking within recruiting. Join us!

About Holland:

Holland Dombeck McCue plays in the employment branding and B2B marketing space and currently heads up Recruitment Marketing and Global Employer Branding for Delta Air Lines. So, the opinions shared on the Talent Brand Alliance blog are hers and hers alone. She wishes it could go without saying, but hey, Legal runs a tight ship.