It's no secret that our biggest event of the year is the Talent Brand Summit. But this past June was the very first one...so what went right? What went...not so right?
This sounds a bit cheesy, but I had a passion for employer branding before I even knew that it was a “thing.” I had been a recruiter for about 4 years and while I was an “okay” recruiter, I didn’t really have the passion behind filling a role.
My passion was in the human piece, of giving them the best experience, but also making sure that the company was the right fit for them.
Earlier this month, a group of ~75 employer branding and recruitment marketing practitioners descended on Austin for the first ever Talent Brand Summit (TBS), put on by the team at Talent Brand Alliance. This conference, or should I say un-conference, was part education, part community building and a whole lot of fun – we came, we shared, and we left no margarita unturned!
Wondering who’s coming to Talent Brand Summit? Meet one of our attendees: Banfield Pet Hospital. Allison Dunsmore is the Senior Specialist of Employer Brand and Chelsea Saake is the Talent Acquisition Specialist at Banfield. Learn more about their employee brand work, story and why they’re coming to Talent Brand Summit.
Content: It's the fuel that powers your talent branding and attraction engine.
How do you get it? How do you capture it? How is it packaged and shared externally? But most importantly, how do you incentivize employees to create and share the good stuff? You know, the real stories that you just can't make up. That's what your audience of potential hires wants to hear.
Talent Brand Summit Facilitator Q&A: Dina Medeiros, Talent Attraction Director at Blizzard Entertainment
In our latest and final Talent Brand Summit Facilitator Q&A video interview, we sat down to chat with Dina Medeiros, Director of Talent Attraction at Blizzard Entertainment, who will be leading a session on employer brand channel strategy. Learn more about Dina's path to employer branding and get a sneak peak of her Talent Brand Summit session here.
We recently interviewed James Marable, Employer Brand Leader at Macy's, in our latest Talent Brand Summit Facilitator Q&A. He'll be leading the roundtable session on Talent Brand Team Structure. Learn more about his career path to employer branding and get a sneak peek into his Talent Brand Summit session.
In our latest Talent Brand Summit Q&A, we interviewed Charlotte Marshall, Vice President of Digital/Social Media & Employer Brand at Magellan Health, who will be facilitating a session on content strategy and creation. Learn more Charlotte's path to employer branding and her roundtable session here.
We recently interviewed Tiffany Lee, Employer Brand Leader at HomeAway, for our third Talent Brand Summit Facilitator Q&A. Tiffany will be leading the roundtable session on Talent Brand ROI. Get a sneak peek of her session here!
We’re excited to chat with Jennifer Newbill, Employment Brand Director at Dell, and introduce Jennifer as a facilitator at Talent Brand Summit. Check out our video chat with Jennifer and learn more about her path to employer branding, what's she's most excited about the Talent Brand Summit, and a quick sneak peek into her roundtable discussion topic.
Did you miss the Talent Brand Summit Q&A Facebook Live session with our Talent Brand Alliance co-founders Bryan Chaney and Will Staney last week? Don’t worry! If you couldn’t join us, here’s a quick recap of our chat and all the info you need to know about the Talent Brand Summit.
Okay, the title of this post is a lie. There are way more than 11 questions that employer brand practitioners want answered when they're being approached for a #talentbrand job. So, bonus there for everyone reading.
The only way to grow is to contribute.
As talent brand practitioners, we are hungry for knowledge in this niche, the ability to learn from each other and ask questions of our peers. The ability to discover the right path for what we want to achieve in talent attraction. To follow people who have seen the shortcuts, learned from the pitfalls (by falling in the pit) and can warn you of roadblocks. By sharing what we learn, we also grow in our understanding.