An Important Update for Our Talent Brand Alliance Community

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An Important Update for Our Talent Brand Alliance Community

Dear Talent Brand Alliance Community,

I hope this message finds you all in good health and high spirits. Today, I am reaching out with a heavy heart to share a significant update regarding Talent Brand Alliance.

Over the past three years, we've journeyed together through some incredibly challenging times. The global pandemic, economic recessions, and rapid technological changes have created an environment that has tested our resilience, creativity, and commitment. Together, we have faced these challenges head-on, continually adapting and striving to maintain our community as a vibrant and valuable space for everyone involved in talent branding.

However, despite our best efforts and the unwavering dedication of this wonderful community, we have reached a point where continuing Talent Brand Alliance in its current form is no longer sustainable. With deep regret, I must announce that as of March 31st, Talent Brand Alliance will cease its business operations. This includes our programs (mentorship, awards, board, etc), paid membership, and events.

This decision was not made lightly. It comes after much deliberation and a thorough assessment of our current situation and market environment. While this marks the end of an era for Talent Brand Alliance as a business, it's important to note that our Facebook group and platform for registering in the community will remain active. I will remain the steward of this community I built in 2012 and believe in the power of this community to help its members grow in their careers. I want to ensure that the bonds, networks, and friendships formed here continue to thrive. The group will continue to serve as a platform for sharing insights, supporting each other, and keeping the spirit of our community alive during this time of extreme uncertainty.

Regarding paid memberships, I want to assure you that we are committed to fairness and transparency. For those who have purchased Basic or Pro memberships after March 2023, we will be offering prorated refunds. Our team will contact each member individually to facilitate this process and ensure everyone is fairly compensated. If you do not hear from us and you would like a prorated refund for membership starting after March 31st, please contact accounting@talentbrand.org for assistance.

I want to take a moment to express my deepest gratitude to our board members both past and present and of course each of you. Your engagement, support, and contributions have been the lifeblood of Talent Brand Alliance. You've made this community a rich tapestry of ideas, inspiration, and mutual support. While our formal programs and events and goal of building an association for our industry are coming to an end for now, the connections and impacts we've made together will undoubtedly endure.

We understand that this news may be disappointing, and we are here to answer any questions and provide support during this transition period. Please feel free to share your thoughts, memories, or any messages in this group as we navigate this change together. You can also reach out to me at will@talentbrand.org with any questions.

Thank you once again for being an integral part of Talent Brand Alliance. Your passion and dedication have been the driving force behind all that we've accomplished, and for that, we are eternally grateful.

Warm regards,

Will Staney

Founder & CEO

Talent Brand Alliance

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The Official 2023 Talent Brand Award Winners

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The Official 2023 Talent Brand Award Winners

We find ourselves in the midst of Q4 2023, and during the #TBSummit, the Talent Brand Alliance took a moment to honor the dedication of recruitment marketing and employer branding professionals. In our roles, we consistently prioritize candidates and employees, acknowledging their achievements and supporting them. This event allowed us to shift our focus inward, recognizing the exceptional work that occurs daily within our community.

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Talent Brand Tips for 2023

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Talent Brand Tips for 2023

In 2023, companies are continuing to invest in their talent brand to attract, retain, and engage top talent. I want to explore tips for improving your Talent Brand journey through effective communication, a strong content strategy, and opportunities for career growth.

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TBA and RecFest Partner Up!

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TBA and RecFest Partner Up!

When two of the industry’s greatest organisations collaborate, greatness is sure to follow. Click the link to learn about how the partnership between The Recruitment Events Co. and Talent Brand Alliance will help bring people in our space together like never before.

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The Talent Brand Alliance Board is Hiring

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The Talent Brand Alliance Board is Hiring

We’re grateful to have had the leadership of the entire board through the pandemic and all of it’s twists, turns, and pivots that were necessary. We especially want to call out the contributions of those whose two year board terms are ending this October.

As part of our continued growth and change, we are excited to announce that applications for these four board seats are currently being accepted. We are a global community and highly encourage applications from practitioners outside the US.

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Three Findings from the 2022 Talent Brand Practitioner Survey

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Three Findings from the 2022 Talent Brand Practitioner Survey

Many companies now understand the critical nature and value of talent branding work and have begun to make it a priority. However, as we connect the dots within our organizations, this means that also means more work, more stakeholders, and more priorities. With the increased activity in our field, we want to embrace information sharing to make and reduce the uncertainty that exists for practitioners.

One way the TBA has been doing that is through the annual Talent Brand Practitioner Survey. This year marks our third survey of the community, and we wanted to give you a sneak peak into a few of the many interesting insights from this year’s survey.

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The Official 2022 Talent Brand Award Winners

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The Official 2022 Talent Brand Award Winners

We are somehow already in Q3 2022, and we at the Talent Brand Alliance took some critical time last week to celebrate the hard work of recruitment marketing and employer branding among our fellow practitioners. We all hold roles in which we constantly focus on candidates and employees, recognizing their accomplishments and championing them. It was a day to turn the spotlight inwards and acknowledge the incredible work being done every day. And the winners are…

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Top Four Reasons to Attend #TBSummit in Chicago

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Top Four Reasons to Attend #TBSummit in Chicago

In March, our fourth in-person #TBSummit workshop in Austin brought us all together safely again after two years of virtual events. Why was this important? What was the ROI from being in person? Here are a few takeaways from attendees in their own words:

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#EBJobs - What's your next step?

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#EBJobs - What's your next step?

Are you looking for your first step into the employer brand or recruitment marketing world? Or perhaps it’s time for your next adventure. We’ve got all the latest roles, in one place.

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Why the TBA Survey Matters

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Why the TBA Survey Matters

Help our community evolve by participating in our talent brand practitioner survey.

Employer Brand and Recruitment Marketing as a profession has evolved since we first surveyed Talent Brand Alliance members in 2019. We‘ve launched a brand new survey to our members but this year, we are also including non-members in our field.

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People Trust People, Not Brands

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People Trust People, Not Brands

DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?

When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.

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The Meaning of Mentorship Series - Alex Her

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The Meaning of Mentorship Series - Alex Her

How do you find a mentor, or even realize that you need one? What do you bring to your mentor, vs your boss? How do you work with a mentee effectively, so that you both benefit from the relationship? How do you know that relationship is working? In this series, we explore the rich and dynamic relationship between mentors and mentees through the stories of our TBA community members, so that you have real-world examples and takeaways as you embark on, or further develop, your own mentorship journey. Today, we kick things off with our Marketing Committee head, Alex Her (he/him)!

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Member Call Recap: Recruitment Marketing

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Member Call Recap: Recruitment Marketing

When it comes to employer branding and recruitment marketing, you may hear people use these terms interchangeably. Recruitment marketing—aka RM—is the process of promoting your employer brand (EB) with the use of marketing methodologies throughout the recruitment life cycle to attract, engage, and nurture relationships with qualified talent. (builtin)

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Creating Equitable Content: #TBSummit Take-aways

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Creating Equitable Content: #TBSummit Take-aways

In the past year, the topic of Diversity and Inclusion (D&I) has moved to the forefront of employer brand and recruitment marketing strategies. At last month’s #TBSummit, Lisa Smith-Strother shared her approach to Creating Equitable Content.

As the VP and Global Head of Employer Marketing for RELX, Lisa is at the helm of Diversity TA Branding. She provided insights from RELX’s content strategy this past year, where diversity content and engagement are on the rise: Not only has her company increased the frequency of diversity content, but they have seen a 30% increase in engagement and employee sharing up 17%.

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Halt! Your Employer Branding Initiatives Depend on Effective Stakeholder Management

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Halt! Your Employer Branding Initiatives Depend on Effective Stakeholder Management

Let's define a stakeholder. A stakeholder is an individual, group, or organization who is impacted by the outcome of a project. They typically have skin in the game. These are people you want on your side; you may even say as friends. Please get to know them!

If you don't know where you're going, any road will take you there, but this is not the route to go when it comes to launching employer brand initiatives.

As you're working on refining and defining your strategy, identify key stakeholders. If you don't, they could feel excluded, ignored, or even worse, not support your efforts.

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Differentiating Your In-Person Brand

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Differentiating Your In-Person Brand

When it comes to our lives at work, attitudes have changed dramatically over the last year. And the way companies attract and retain talent may never be the same. There are so many questions around returning to work, in particular for employees who have been able to work from home for the last year and a half. What questions should employers be answering and how does this impact employer brand communication?

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