Many companies now understand the critical nature and value of talent branding work and have begun to make it a priority. However, as we connect the dots within our organizations, this means that also means more work, more stakeholders, and more priorities. With the increased activity in our field, we want to embrace information sharing to make and reduce the uncertainty that exists for practitioners.
One way the TBA has been doing that is through the annual Talent Brand Practitioner Survey. This year marks our third survey of the community, and we wanted to give you a sneak peak into a few of the many interesting insights from this year’s survey.
We sat down with two employer brand professionals for interviews to learn more about their daily projects, scope of their roles, and projects they’re proud of.
Help our community evolve by participating in our talent brand practitioner survey.
Employer Brand and Recruitment Marketing as a profession has evolved since we first surveyed Talent Brand Alliance members in 2019. We‘ve launched a brand new survey to our members but this year, we are also including non-members in our field.
How do you find a mentor, or even realize that you need one? What do you bring to your mentor, vs your boss? How do you work with a mentee effectively, so that you both benefit from the relationship? How do you know that relationship is working? In this series, we explore the rich and dynamic relationship between mentors and mentees through the stories of our TBA community members, so that you have real-world examples and takeaways as you embark on, or further develop, your own mentorship journey. Today, we kick things off with our Marketing Committee head, Alex Her (he/him)!
In the past year, the topic of Diversity and Inclusion (D&I) has moved to the forefront of employer brand and recruitment marketing strategies. At last month’s #TBSummit, Lisa Smith-Strother shared her approach to Creating Equitable Content.
As the VP and Global Head of Employer Marketing for RELX, Lisa is at the helm of Diversity TA Branding. She provided insights from RELX’s content strategy this past year, where diversity content and engagement are on the rise: Not only has her company increased the frequency of diversity content, but they have seen a 30% increase in engagement and employee sharing up 17%.
Let's define a stakeholder. A stakeholder is an individual, group, or organization who is impacted by the outcome of a project. They typically have skin in the game. These are people you want on your side; you may even say as friends. Please get to know them!
If you don't know where you're going, any road will take you there, but this is not the route to go when it comes to launching employer brand initiatives.
As you're working on refining and defining your strategy, identify key stakeholders. If you don't, they could feel excluded, ignored, or even worse, not support your efforts.
Shout out to all solo-branders! Ever since I started freelancing, I’ve often been the first employer brand practitioner in a company. Having a solo brander often means an organization has taken a step toward a mature recruitment approach, but many struggle with that step.
In the current job market, competition for hourly talent spans across industries. Regardless of whether a job is in healthcare, logistics, or customer service, hiring managers find themselves competing for the same talent. When it comes to communicating well to potential candidates and then retaining great hourly talent once they join the team, talent branding plays a pivotal role.
You know how a duck looks graceful on top, but under the water you know they are paddling their legs to stay afloat? That in a lot of ways describes our amazing Talent Brand Alliance Marketing team.
Before and after any virtual conference, learning session, or many of the great things that TBA does, there is a group of incredibly talented and passionate employer brand folks in the background making it successful. That is our marketing team .
Many employer branding practitioners will agree that when you are setting up employer branding in your organisation, you won’t have a lot of budget to start with. And if you have to build this brand across borders, your budget dilutes even more. This post is showcasing a way of setting up the strategy and creating your employer brand momentum.
We all likely want to hit the fast forward button to get to a better place, so that’s our focus for the 2021 Talent Brand Summit events. We’re focusing on the future of work, the future of talent branding, and the future of our professional community.
Winner winner chicken dinner! There is no talent brand without the talent and our professional group radiates talent! Join us in congratulating the 2020 winners and read here how they are moving the needle within our industry.
A career in employer branding and recruitment marketing has its unique challenges. Whether it’s getting budget or buy-in, explaining what you do, getting stakeholders on board or just having a career path, it can be difficult. So I decided to put together a dream list of sorts, of the things I (and let’s face it, we) really wished we had. We might have one or two of them, and the lucky few might even have all of them. For the majority of us, especially as solo talent branders, this really is our wish list!
In this episode of the Talent Brand Podcast, we chat with Jill Shabelman of Stories Incorporated. She made the shift from in-house talent brander, to content strategy consultant just over a year ago, and joined us at the virtual #TBSummit.
The last eight weeks have been nothing short of an emotional and economical roller coaster ride. While countries were closing their borders, companies were also laying off millions of the global workforce. Unlike most layoffs that we've seen in the past, the layoffs during the pandemic did not discriminate against any industry or field. Read more from TBA Member, Alex Her.
The current global public health crisis has tested the agility and adaptability of organizations and shifted the employer branding work. All eyes are turned toward leaders. People are intently watching and listening. We’ve gathered resources to help you navigate this pivotal moment in your organization’s history.
What’s the best employer brand campaign or content you have ever seen? I was considering this question when I was invited to run a workshop on ‘Creating Content to Build Brand Love’ at the Talent Brand Summit in London a few weeks ago.
From the engaging round-tables and s’mores fueled chats by the fire, to networking over tomahawk throwing, it’s easy to say that Briana Daugherty had an unforgettable time at her first Talent Brand Summit!
Company values – check. Employee value proposition – got it. Corporate brand refresh – complete.
“Now, what if we could bring all of these elements together in a strategy to showcase our culture and tell the story of who we are? Wouldn’t that be something.”
That’s the question the Employer Brand and People Communications team at SAS asked when they embarked on pulling together their first, formal employer branding strategy.
In this episode, we chat with Jamia Belton, Program Manager, Recruitment Marketing at Spectrum and Talent Brand Summit Facilitator leading our session on Tools and Technology.
