A Community for Talent Brand Professionals

Why We Exist:


Together we help push the growing talent brand profession forward through community and mentorship, to create and show greater impact on the businesses we serve.


Where We’re Going:

Our vision is to become the leading practitioner-led forum for the exchange of ideas, experiences, opportunities and knowledge sharing around the evolving tactics and strategy of employer branding and recruitment marketing. Through our online community, events, and board committees, we hope to uplift the talent brand profession and build the standards for our industry.

  • To educate and advocate to the recruiting industry and the greater business world on the impact of talent branding on hiring and business goals.

  • To help define standards and set expectations of the broader talent branding profession.

  • Empower networking with each other in this growing community of talent branding professionals both online and in-person.

  • Continue cultivating a group of practitioners who are doing the work and providing value to the talent brand community.

  • Provide a safe place to discuss lessons learned, create and share ideas, as well as ask and answer questions about the constantly shifting technology and vendor landscape.

Our Shared Beliefs:

  • Be Humble: There are no experts. We seek to first understand in our interactions.

  • Respect: Treat fellow community members how we want to be treated.

  • Practitioner-First: Relevance, context, and unbiased feedback come from a strong core community with members who do the work.

  • Confidentiality: Uphold the confidentiality of individuals, their employer, and the content shared by members.

  • Transparency: Utilize open source materials, but give credit where credit is due.

  • Fail Forward: Embrace experimentation, failure, and change, without fear of judgment.