TALENT BRAND ALLIANCE COMMUNITY BLOG
People Trust People, Not Brands
DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?
When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.
Differentiating Your In-Person Brand
When it comes to our lives at work, attitudes have changed dramatically over the last year. And the way companies attract and retain talent may never be the same. There are so many questions around returning to work, in particular for employees who have been able to work from home for the last year and a half. What questions should employers be answering and how does this impact employer brand communication?
Multiple EVP Personalities — Let’s Make It an Impactful Reality
Creating a company’s Employer Value Proposition (EVP) is no easy task. Ask any talent brander, and they’ll tell you all about their struggles and victories along the way. Nevertheless, developing, communicating, and embedding the EVP within a company is crucial for any organization that wants to attract the right talent. That’s because the EVP is the baseline for any employer brand, and it exists whether it’s spelled out or not. Read more from TBA Member Gabriela Torres.