About

The Talent Brand Summit is a 2-day experiential workshop designed to pioneer the next level of employer branding and more specifically your own talent brand strategy. This year’s facilitators have built programs at enterprise companies like Dell, Delta Airlines, Amgen, Spectrum, Qualtrics, and Magellan Health. Leverage your peers as you spend two intense days building your talent brand strategy and deepening your professional relationships in this growing field.

You'll leave the summit with tomahawk and archery skills, a network of talent brand peers and mentors, along with a tangible framework to usher your own program into the future.

This event is exclusively for Employer Brand and Recruitment Marketing practitioners. Please click below to request access to purchase your ticket. 

Learning

Engage in interactive roundtable discussions (no presentations!) and learn from those who have successfully built programs at companies like:

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Knowledge Sharing

Share and get inspired by new ideas, best practices, and lessons learned from other employer brand practitioners to help you grow your success.

PAST attendees include companies like:

 

AGENDA

Kickoff

March 26,2019

6:00 - 8:00p Networking Reception

 
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Day 1

March 27, 2019

8:30 - 9:00a Welcome intro from Founders Will Staney and Bryan Chaney

*Breakfast Buffet open 8:30-9:30a

 
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9:00 - 9:30a Speed Networking Exercise 

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9:30 - 10:45a Roundtable Discussion

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Cross-functional Partnerships:  LED By Shaunda Zilich of Qualtrics

How have you built relationships (or not) across core functions and groups internally? How do you get their buy-in and support? Let's talk about the challenges and benefits of collaborating with other business functions:

  • Internal Comms & PR

  • Marketing & Brand

  • Human Resources & Recruiting

  • Executive Leadership 


11:00 - 12:15p Roundtable Discussion

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Employee Advocacy:  led by john graham of amgen

How are you engaging your employees to tell their story? We’ll share mistakes and success of corporate programs:

  • Building a Brand Ambassador Program- How do you leverage existing advocates and grow new ones?

  • Research & Focus Groups - How are you leveraging employees to build your EVP, content, etc?

  • Supporting Programs - Who are your supporting stakeholders? How are you managing employee engagement, referrals, and other employee-focused programs?


12:15 - 1:15p Lunch + Connections 


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1:15 - 2:30p Roundtable Discussion

Measuring talent brand ROI:  led by carrie corbin of dell

How do you measure success? What makes your organization unique? We’ll cover and share examples and framework to measure:

  • Recruitment marketing ROI - How do you measure the impact of your efforts on today's hires?

  • Employer Brand ROI - How will you communicate and measure your long term vision and value?

  • Non-traditional measurement that matters at your company - What are the triggers that are most important for your team?

 


2:30 - 3:00p Coffee Break + Connections 

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3:30 - 5:30p Field Games & Activities

Activities: Corn hole, lawn darts, washers, Archery and Tomahawk Throwing


6:30 - 8p Dinner + Fireside S'mores


8:00 - 10:00p Poolside After-Party

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Day 2 

march 28, 2019

9:00 - 9:30a Day 2 Checkpoint: Bryan Chaney & Will Staney

*Breakfast buffet open 8:30-9:30a

 
 
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9:30 - 10:45a Roundtable Discussion

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Candidate experience:  LEd by charlotte marshall of magellan health 

When was the last time you applied to a job at your company? For most of us, it isn’t often enough. In this discussion, you’ll learn the importance of designing a candidate experience that demonstrates empathy for your candidates, recruiters and hiring managers.

  • For candidates it’s about creating an easy, memorable experience that helps them showcase themselves in the best light possible.

  • For recruiters and hiring mangers it’s about efficiency, consistency and effectiveness.

  • For the brand it’s about creating affinity with the caliber of talent you want to attract more of and leaving all applicants with a favorable impression of the brand.


11:00a - 12:15p Roundtable Discussion

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Content Strategy:  led by Holland Mccue of Delta Air lines

It’s the bread and whipped butter of telling a story. But what ingredients are better than others, and for which audiences? We’ll be sharing creation (and curation) stories for the usual suspects and some brand new ones.

  • Persona Development and Research

  • Photos/Videos

  • Written stories

  • Career Site

  • Internal vs External


12:15 - 1:15p Lunch + Connections


1:15 - 2:30p Roundtable Discussion

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Technology & Tools:  led by jamia belton of spectrum

What tools and technology have been helpful for scaling your talent brand initiatives? Let's talk tech stack throughout the candidate journey. 

  • Content Creation, Curation & Amplification

  • Candidate Engagement and Campaign Management 

  • Social Media Management & Metrics

  • Emerging Technologies (AI, Blockchain, & Automation)


2:30 - 3:00p Coffee + Connections

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3:00 - 4:15p Roundtable Discussion - Finalizing Your Talent Brand Strategy

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Talent Brand Strategy:  All Facilitator Led Discussion

Let's bring it all together and chat about all the pillars of our Talent Brand Strategy come together into a holistic approach:

  • Stakeholders - Who is your internal audience?

  • Structure - The structure of a great strategy.

  • Selling - How do we sell our EB Strategy internally to get funding and buy-in from the top?

 


4:30 - 7:00p Iron Chef Competition + Dinner


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*Outside of the roundtables, the agenda is subject to change but will be updated here. Shared activities highlighted in agenda may change based on number of attendees participating and availability.

Email summit@talentbrand.org with any questions.

Interested in sponsoring the event? Sponsors get to add fun to the event by creating unique shared experiences for the attendees that leave a lasting impression. Email sponsorship@talentbrand.org for details.