About

The Talent Brand Summit is a 2-day event designed to pioneer the next level of employer branding and more specifically your own talent brand strategy. Our facilitators have built programs at enterprise companies like VMware, HomeAway, Dell, Blizzard and Magellan Health as well as startups like Tenable and Twilio. Leverage your peers as you spend two intense days building your talent brand strategy and deepening your professional relationships in this growing field.

You'll leave the summit with tomahawk and archery skills, a network of talent brand peers and mentors, along with a tangible framework to usher your own program into the future.

This event is exclusively for Employer Brand and Recruitment Marketing practitioners. Please click below to request access to purchase your ticket. 

 

AGENDA

Kickoff

June 12,2018

6:00 - 8:00p Networking Reception

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Day 1

June 13, 2018

8:00 - 9:00a Breakfast + Welcome intro from organizers Will Staney and Bryan Chaney

9:00 - 9:30a Speed Networking Exercise 

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9:35 - 11:00a Roundtable Discussion

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Employee Advocacy: led by Jennifer Newbill of Dell

 How are you engaging your employees to tell their story? We’ll share mistakes and success of corporate programs:

  • Tools - What's free, and what's worth the cost?

  • Brand Ambassadors - How do you leverage existing advocates and grow new ones?

  • Referrals - What's the impact of your stories to this critical hiring channel?


11:05 - 12:30p Roundtable Discussion

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Team Structure Roundtable - LED By bryan chaney of indeed

How do you build a team when there are few experienced practitioners? We’ll talk about the workforce for medium to large sized organizations to accomplish their talent brand goals:

  • Global vs Regional

  • Tasks and Responsibilities

  • Career Path and Hiring

  • Stretch/Rotational Support


12:30 - 1:25p Lunch + Connections


1:30 - 3:00p Roundtable Discussion

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Personal Growth - led by audra knight of tenable

What does it take to succeed in a human resources niche that very few organizations can accurately define? It takes comfort with ambiguity and lots of ambition.

  • Know your strengths/weaknesses

  • When and how to take risks

  • Optimize your online profiles to showcase your achievements and grow your career


3:00 - 3:25p Coffee Break + Connections

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3:30 - 5:30p Shared Activity (Archery and Tomahawk Throwing)


6:30 - 8p Dinner followed by Fireside Chat & S'more Roasting


Day 2 

June 14, 2018

8:30 - 9:00am Breakfast + Connections


9:00 - 9:25am Day 2 Checkpoint: Will Staney and Bryan Chaney


9:30 - 11:00am Roundtable Discussion

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Content Strategy & Creation Roundtable - LEd by charlotte marshall of magellan health 

It’s the bread and whipped butter of telling a story. But what ingredients are better than others, and for which audiences? We’ll be sharing creation (and curation) stories for the usual suspects and some brand new ones.

  • Persona Development and Research

  • Photos/Videos

  • Written stories

  • Career Site

  • Internal vs External


11:05a - 12:30p Roundtable Discussion

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Measuring ROI Roundtable - led by tiffany lee of homeaway

How do you measure success? What makes your organization unique? We’ll cover and share examples and framework to measure:

  • Recruitment marketing ROI - How do you measure the impact of your efforts on today's hires?
  • Employer Brand ROI - How will you communicate and measure your long term vision and value?

  • Non-traditional measurement that matters at your company - What are the triggers that are most important for your team?

 


12:30 - 1:25p Lunch + Connections


1:30 - 3:00p Roundtable Discussion

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Channel Strategy Roundtable - led by Dina Medeiros of Blizzard entertainment

Do we need a Pinterest channel for truck drivers? Learn how we’ve each created and grown engagement channels from scratch:

  • Stakeholders - Who needs to be involved for resources and approvals?

  • Ownership - How will you communicate and foster long term growth management?

  • Audience Appropriate - Does your talent live, breathe and respond there?


3:00 - 3:25p Coffee + Connections

 

 

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3:30 - 4:30p Roundtable Discussion - Finalizing Your Talent Brand Strategy

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Talent Brand Strategy Roundtable - All Facilitator Led Discussion

Let's bring it all together and chat about all the pillars of our Talent Brand Strategy come together into a holistic approach:

  • Stakeholders - Who is your internal audience?

  • Structure - The structure of a great strategy.

  • Selling - How do we sell our EB Strategy internally to get funding and buy-in from the top?

 


4:30 - 6:00p Shared Activity  

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*Outside of the roundtables, the agenda is subject to change but will be updated here. Shared activities highlighted in agenda may change based on number of attendees participating and availability.

Email summit@talentbrand.org with any questions.

Interested in sponsoring the event? Sponsors get to add fun to the event by creating unique shared experiences for the attendees that leave a lasting impression. Email sponsorship@talentbrand.org for details.