Join us this Thursday with co-hosts Lane Sutton of Disney and Bryan Chaney of Indeed. The topic is personas and how to create and use them effectively for employer branding. Don't miss it!

The questions:

Q1: What does a persona mean in your organization? Are marketing, sales, and talent acquisition using them?
Q2: What are a few criteria for defining candidate personas?
Q3: Should each job have a persona assigned?
Q4: How do you target and appeal to each persona with content and channels?
Q5: What is an example of one of your best candidate personas?