Talent Brand Case: How the Team at SAS Turned #TBSummit Inspiration into Employer Brand Activation

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Talent Brand Case: How the Team at SAS Turned #TBSummit Inspiration into Employer Brand Activation

Company values – check. Employee value proposition – got it. Corporate brand refresh – complete.

“Now, what if we could bring all of these elements together in a strategy to showcase our culture and tell the story of who we are? Wouldn’t that be something.”

That’s the question the Employer Brand and People Communications team at SAS asked when they embarked on pulling together their first, formal employer branding strategy.

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Smarter Employer Branding Goes Beyond Recognition

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Smarter Employer Branding Goes Beyond Recognition

If I asked you to close your eyes and tell me what brand of soap you use, could you? Or could you kinda/sorta remember what the bottle looks like? What about the brand of milk? What brand is your favorite pen? Do you remember the brand of TV you own?

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My “Candidate Journey” to an Employer Brand Career

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My “Candidate Journey” to an Employer Brand Career

This sounds a bit cheesy, but I had a passion for employer branding before I even knew that it was a “thing.” I had been a recruiter for about 4 years and while I was an “okay” recruiter, I didn’t really have the passion behind filling a role.

My passion was in the human piece, of giving them the best experience, but also making sure that the company was the right fit for them.

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