Smarter Employer Branding Goes Beyond Recognition

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Smarter Employer Branding Goes Beyond Recognition

If I asked you to close your eyes and tell me what brand of soap you use, could you? Or could you kinda/sorta remember what the bottle looks like? What about the brand of milk? What brand is your favorite pen? Do you remember the brand of TV you own?

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My “Candidate Journey” to an Employer Brand Career

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My “Candidate Journey” to an Employer Brand Career

This sounds a bit cheesy, but I had a passion for employer branding before I even knew that it was a “thing.” I had been a recruiter for about 4 years and while I was an “okay” recruiter, I didn’t really have the passion behind filling a role.

My passion was in the human piece, of giving them the best experience, but also making sure that the company was the right fit for them.

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First to the Summit: Planting a Flag for the Employer Brand Community at Talent Brand Summit 2018

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First to the Summit: Planting a Flag for the Employer Brand Community at Talent Brand Summit 2018

Earlier this month, a group of ~75 employer branding and recruitment marketing practitioners descended on Austin for the first ever Talent Brand Summit (TBS), put on by the team at Talent Brand Alliance. This conference, or should I say un-conference, was part education, part community building and a whole lot of fun – we came, we shared, and we left no margarita unturned!

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9 Ways to Get Real Employer Brand Content From Your Employees

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9 Ways to Get Real Employer Brand Content From Your Employees

Content: It's the fuel that powers your talent branding and attraction engine.

How do you get it? How do you capture it? How is it packaged and shared externally? But most importantly, how do you incentivize employees to create and share the good stuff? You know, the real stories that you just can't make up. That's what your audience of potential hires wants to hear.

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