The Talent Brand Summit is a 2-day event designed to pioneer the next level of employer branding and more specifically your own talent brand. Learn from those who have built programs at Nike, LinkedIn, Dell, Blizzard and CVS while leveraging your peers as you spend two intense days building your talent brand strategy.
You'll leave the summit with a network of talent brand peers and mentors, along with a tangible framework to usher your own program into the future.
Roundtable led by Celinda Appleby of Nike
Team Structure - How do you build a team when there are few experienced practitioners? We’ll talk about the workforce for large and medium sized organizations to accomplish their talent brand goals:
Global vs Regional
Tasks and Responsibilities
Career Path and Hiring
Roundtable led by Jennifer Newbill of Dell
Employee Advocacy - How are you engaging your employees to tell their story? We’ll share mistakes and success of corporate programs:
Roundtable led by Dina Medeiros of Blizzard
Launching Brand Channels - Do we need a Pinterest channel for truck drivers? Learn how we’ve each created and grown engagement channels from scratch:
Day 1 Recap and Keynote
Will Staney and Bryan Chaney
Roundtable led by Kerry Noone of CVS
Content Creation - It’s the bread and whipped butter of telling a story. But what ingredients are better than others, and for which audiences? We’ll be sharing creation (and curation) stories for the usual suspects and some brand new ones.
Internal vs External
Roundtable led by Will Staney of Proactive Talent
Measuring ROI - How do you measure success? What makes your organization unique? We’ll cover and share examples and framework to measure:
Recruitment marketing ROI
Employer Brand ROI
Non-traditional measurement that matters at your company
Personal Growth - What does it take to succeed in a human resources niche that very few organizations can accurately define? It takes comfort with ambiguity and lots of ambition.
Know your strengths
Know your weaknesses
How and when to take risks